Growing Your Traffic and Conversions
Understands Digital Channels Work Together
Passionate and well-rounded digital marketing and technology professional who understands how SEO, PPC, affiliate, email, UI/UX and social marketing work together to lift new customer counts and boost retention rates.
Leverages Strategic Planning
Successful track record with implementing web marketing strategies and providing guiding principles to search marketing program to help lift rankings and inbound traffic.
Funnel Optimization
Identifies potential bottlenecks occurring with layouts, copy and UX, on lead generation and ecommerce websites. Uses split testing to validate hypotheses, and analyzes the data to make improvements and reduce friction in the web funnel.
Web Techology and Analytics
Google Analytics
Certified in Google Analytics to provide you with detailed reporting on web traffic, user behavior, and goal conversions.
Content Management Systems (CMS)
Experience working with CMS systems including: Wordpress, Adobe Experience Manager (AEM), Drupal, and Ruby on Rails.
Website Tag Management
Skilled in tag manager platforms to fire pixels and tags through Google Tag Manager or Tealium for accurate tracking without bogging down your website.
Lifting Web Leads & Ecommerce Sales
Web Marketing Experience
Online marketing professional with over 10 years experience working with ecommerce and B2B lead generation websites. I get a lot of satisfaction out of planning, mapping, and implementing the strategies to lift inbound traffic and critical key performance indicators. I get excited when logging into Google Analytics and seeing upward trendlines; or seeing how a split test of CTA button language provides a lift in ecommerce sales.
I like to evaluate the current state and needs of a company, and work to prioritize projects based on ROI and estimated level of effort. Once priorities are determined, the rollout of the work can begin. I’m in my element working with executives, developers, content creators, product managers and project managers to achieve set goals. Technology toolsets I like to use include, Screaming Frog, BrightEdge, Moz, and Google Search Console to name a few.
