Online Marketer
About
Leslie Handmaker is an experienced online marketer specializing in assisting businesses with SEO efforts, project management, market research, competitive analysis and vendor sourcing.
Skills
- Managing grass roots link building campaigns to maximize search engine optimization efforts. Focusing on building contextual niche links that produce results in the SERPs. Working directly with site owners and bloggers to ensure accurate link insertion including precise anchor text is directing to the target URL.
- Researching keyword opportunities, both local and national, that produce a valuable ROI for PPC and SEO campaigns.
- Project management in the online marketing arena including breaking down massive projects into manageable tasks and working with other departments to ensure all deadlines are met.
- Sourcing vendors and filtering through the sales pitches to find solutions that fit.
- Market research including competitive analysis, pricing comparisons, and data collection.
- QA testing and reviewing new websites and pages for functionality and usability.
Education
- Bachelor of Science, Major: Marketing – University of Colorado